QR codes (Quick Response Codes) have become an integral part of our daily lives.

They are used for information sharing, in marketing campaigns, on product packaging, for educational purposes, and in many other areas. However, to make the QR code stand out from the rest and present the company or project in the best light, it can be made personalized. In this article, we'll figure out how to create QR codes with a logo or branding, as well as what steps will help you use them most effectively.

What is a QR code and why is it important to personalize it?

A QR code is a two-dimensional barcode that can store information such as a URL, text, contact details, or even a geographic location. Unlike a traditional barcode, a QR code can be read using a mobile device's camera or a dedicated scanner, making it convenient for quick access to data.

Personalized QR codes with a logo or branding have several advantages:

• Strengthening branding. Adding a logo or brand elements makes the QR code more attractive and easily recognizable, which contributes to a better perception of your brand.
• Differentiation from competitors. Visually appealing and unique QR codes can grab consumers' attention and increase interest in your product or service.
• Increased trust. A QR code with a company logo looks more professional, which can increase the credibility of what is hidden behind this code.

Now that we've understood the importance of personalized QR codes, let's break down how to create them.

Step 1: Generate a basic QR code

The first step in creating a personalized QR code is to generate it. For this, there are many online services that make it easy to create a QR code with any content.

The generation process can be divided into several stages:

• Choosing the type of information. This can be a URL, text, phone number, contact information, or other data.
• Entering information. Enter the URL or other details in the appropriate field on the QR code generator website.
• Configure settings. Many generators allow you to choose the size and level of error correction. The higher the level of error correction, the more resistant the QR code will be to damage.
• Code generation. Click the "Generate" button and the QR code will be generated.

After that, you will receive a basic QR code ready to use.

Step 2: Personalize the QR code

At this stage, you will have to add branding elements to make the QR code unique and reflect your corporate identity. There are several ways to personalize a QR code:

1. Adding a logo

Adding a company or brand logo to the center of a QR code is one of the most popular ways to personalize. The logo should be clear and not too large so as not to block key elements of the code, such as its "eyes" (the corner parts that help scan the code). It is important that the logo is contrasting so as not to reduce the readability of the QR code.

There are several online services for adding a logo that make it easy to do:

• QR Code Monkey. This service allows you to upload your logo and insert it into the code center.
• QRStuff. You can also upload images here and customize them to blend harmoniously with the QR code.
• Canva. In Canva, you can create a fully personalized QR code by adding a logo and additional design elements.

2. Color Change

Usually, QR codes are black on a white background, but you can change these colors to match your brand. This will create a more stylish and visually appealing code. The key is to make sure that the colors contrast with each other so that the code remains readable.

Services like QR Code Generator or Unitag QR Code Generator make it easy to change colors and even add gradients to create a unique visual effect.

3. Form and style

There are services that allow you to change the shape of QR code elements. Instead of the standard square dots, you can use round, star, or other shapes, which will make the code even more original. You can also change the style of lines, corners, and backgrounds.

4. Add a Frame

A frame with or without text can be an important design element of a personalized QR code. It helps draw attention to the code and makes it more visible. The text in the frame can explain what will happen when the code is scanned, for example: "Scan for a discount" or "Scan for a video".

Step 3: Check the readability of the QR code

Once you've set up your personalized QR code, it's important to check its readability. To do this, use several different QR code scanner devices and apps to ensure that your code will work in different conditions. If your QR code is not scanning, it may be worth reducing the size of the logo or changing its location.

Step 4: Using a personalized QR code

Now that you have a personalized QR code, you can use it in various marketing materials such as:

• Business cards and flyers. A QR code on a business card is an easy way to transfer contact details or a link to a website.
• Product packaging. Place a QR code on the packaging so that customers can get more information about the product or view promotional materials.
• Advertising banners and posters. QR codes on outdoor advertising allow you to grab attention and quickly direct consumers to your website or social media.
• Website and email newsletters. You can embed a personalized QR code on your website or email newsletter to make it easier to access important information.

Conclusion

Creating a personalized QR code with a logo or branding is a great way to improve the perception of your brand and stand out from the competition. Personalized QR codes help to attract attention, increase trust, and create a more unique and professional image. By following the steps above, you can easily create a stylish and functional QR code that will work for you.